Meet the new Raleigh one from the iconic UK bike brand, directed by Kelvin Jones, produced by 100%, in collaboration with DEPT.

The initiative, directed by Kelvin Jones, came about when Giggs, who is lactose intolerant, approached the Swedish company to share his frustration with the lack of shelf space given to dairy-free alternatives, after he struggled to find his favourite Oatly Vanilla Custard in supermarkets.

NIKE x NSLB ‘By London For London’ collection.